Visible's app-based phone plan offers customers unlimited calling, text, and high-speed on-device data, with unlimited mobile hotspot data for a single device at a time throttled to 5mbps.
All Visible data usage is always subject to network management. Video is reduced to 480p resolution as well (DVD quality).
Visible includes calling and texting to Canada, Mexico, the US Virgin Islands, and Puerto Rico but no data roaming in those locations.
Top Pick Notes: Visible is one of our Top Pick Data Plans because it is so affordable and offers unlimited mobile hotspot use off of a smartphone. It does have some limitations, such as mobile hotspot data being limited to one device and capped at 5Mbps, high ping times, low priority, only native Verizon LTE & 5G towers and video throttling. So while it's not ideal as a primary internet option for someone with high demanding or reliable needs - the plan can definitely play a role in a mobile internet arsenal.
Currently Available Plans:
- Unlimited: $40/month, or as low as $25/month with Party Pay
- Party Pay - Introduced in October 2019 and expanded in February 2021, you get a $5/month discount for each person that joins your party, up to a $15/line discount. This brings the cost down to just $25/month per line. Each person pays their own bill, anyone can join up with a party, and there are no limits to how many can be in the same party.
- Carrier Networks Used: Verizon
- Carrier Relationship: Direct subsidiary
- Plan Types Available: Phone
- Device Types Permitted: Compatible smartphone models
- Unlimited: Yes
- High-Speed Mobile Hotspot Use: Yes, for one device at a time and throttled to 5Mbps
- Throttling: No (except for hotspot data)
- Network Management: Always
- Video Streaming Resolution: 480p
- 5G Access: Yes, with a 5G compatible device and in an area where 5G service is available.
- eSIM: Yes
- Device Purchase Required: No
- Plan Period: Monthly
- International Roaming: None
- Domestic Roaming: None
- Data Roll Over: None
- Overage Charges: None
- Lines permitted per account: One
- Plan is activated and terminated via the Visible app.
- Referral discount - each time you refer a new member, you get one month of service for $5.
News, Videos & Status
- Visible Makes Changes to Party Pay, Referral Codes, and International Calling/Texting Posted on: February 9, 2021
- Visible Enables 5G Support - Verizon's 5G Network For As Little As $25/mo Posted on: December 15, 2020
- Cellular Carriers Add Extra Data in Response to COVID-19 Pandemic Posted on: March 24, 2020
- Verizon Launches Yahoo!Mobile - Based on Visible - Unlimited Data for $39.99 Posted on: March 11, 2020
- Visible Introduces Party Pay - Reducing Cost of Unlimited Verizon Plan to As Low as $25/month Posted on: October 31, 2019
- Visible Removes Speed Cap from $40/month Unlimited Verizon Plan - Mobile Hotspot Remains Throttled at 5Mbps Posted on: June 26, 2019
- Verizon Based Visible $40/mo Smartphone Plan Enables Android Compatibility, Hotspot Use Official Posted on: January 24, 2019
Potential Alternatives to Consider:
Some of our TOP PICK Cellular Data Plans to also consider:
Special Public Review
Normally our reviews are member exclusive content. However, given how affordable & effective this option is - we have decided to make most of this review public as an example of the types of in-depth reviews we do for all products we test.
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Review Content Below
- Thoughts & Analysis
- Video Review
- Deep Dive
- Testing Notes
- SIM Swapping
- Customer Service
- Member Exclusive Notes
Thoughts & Analysis
- Cheap, unlimited data option - As low as $25/month with Party Pay
- Full speed data on device ("limited time only" as of June 2019)
- Verizon 5G and 4G LTE Native coverage area
- Mobile hotspot use included, capped to 5 Mbps (enforcement is variable)
- Reportedly easy start-up and termination of the plan
- No activation fees
- Requires shipment of a physical Visible SIM card first (free)
- All mobile hotspot data is throttled to a maximum of 5mbps speed
- Higher ping times
- Always subject to network management
- Hotspot is limited to a single device connection at a time
- Phone lines only - no tablet or Jetpack option
- Can not purchase refill cards
- No access to Verizon's roaming partners or 3G coverage map
Visible is an affordable unlimited smartphone plan, and a great way to get access to Verizon's network. But it comes with downsides like always on network management, higher ping times and restrictions on mobile hotspot use. For high bandwidth reliable needs - is not likely to be a primary data plan of a mobile internet arsenal. But with understanding the downsides of this plan, it can be a fit as a back-up source of data.
Our review of the Visible plan for use as a home internet replacement for RVers and Cruisers (Oct 1, 2019):
We've been tracking Visible's service since it was released in May of 2018. We've seen reports of excitement, and frustration, with the service.
Visible remains shrouded in reports of higher latency than native Verizon service.
In good signal conditions, ping times on postpaid Verizon tend to be in the 40-80ms range. Because Visible traffic is routed through their own servers first, there's extra ping time. Visible's FAQ states that they "expect network to device (round-trip) latency to be about 150 milliseconds."
And, being constantly subject to network management - prioritized behind postpaid Verizon customers - we've seen folks who reportedly use the service within populated areas be frustrated by unusable data service. But in uncongested areas, service can be blazing fast.
There have also been reports of dropped calls, TXT messages, and blips in data.
During our April 2019 testing, all Visible data was subject to a 5mbps throttle cap. As of June 2019, 'limited time' high-speed on-device data is available on the plan, although mobile hotspot data is still throttled to 5mbps. For the first couple of months there was no actual throttling of mobile hotspot data, but starting in late September we did start to notice intermittent signs of it. And as of November 2020 - there are now consistent reports of hard throttling when using personal mobile hotspot.
This review has been updated to reflect the Visible plan since the lifting of the speed caps.
Getting the plan has become easier since initial launch, especially now that eSIM activation online is supported.
If you order a physical SIM card, anticipate some potential complications and delays, especially if you are shipping to a different location than your billing address. They may have further verifications that need to be done before the order is processed, but communication of this can be lacking.
Once the SIM arrives, or you order the eSIM option - you must complete the activation on a smartphone authorized for use on Visible, using their app.
After activation, swapping your physical SIM to other smartphones is super easy with no involvement needed from Visible. Moving your eSIM will require Visible's involvement.
Discontinuing service is super easy either online or via the app, and you can easily reactive when needed with no start-up fees.
Here is a single site quick test showing the differences in speeds we've gotten across 4 different Verizon plans - our Visible plan, Verizon Prepaid Smartphone (capped data at 15GB), Verizon pUDP (the unlimited prepaid Jetpack plan), and Verizon gUDP (legacy postpaid unlimited plan).
Here are the speed results (download/upload/ping) - taken on 9/24/2019 in Grand Rivers, KY:
|Plan / Device||On Device: Down / Upload / Ping||Hotspot: Down / Upload / Ping|
iPhone XS Max
|36.4 / 6.98 / 110ms||5.25 / 4.76 / 109ms
(one reading at: 41.55 / 13.64 / 115 ms)
|Verizon Prepaid (15GB)
|45.5 / 10.9 / 50ms||43.4 / 5.1 / 59ms|
|---||76.2 / 13.4 / 57ms|
|---||105 / 13.7 / 60ms|
Visible is definitely lower priority than Verizon postpaid plans and even their direct prepaid plans. But definitely usable speeds in this location.
When testing mobile hotspot on Visible, we initially saw nearly full speeds. However, by the second test we consistently saw near 5 Mbps hard throttling. We tested several times on device to confirm that higher speeds were staying consistent.
It does seem that Visible is enforcing the mobile hotspot speed cap more consistently, and as of November 2020 there are multiple reports of the mobile hotspot cap being enforced.
The ping time is also considerable and does cause a noticeable short stutter delay in loading of requests. For regularly web surfing, this results in a delay when loading new pages. But once the load has started the pages tend to load fairly well. Certainly usable for many tasks - but for those with latency dependent tasks (like video conferencing) this plan may not be suitable.
We tested video streaming with odd results. On YouTube, we were able to stream at 1080p, but with some buffering. On Netflix, we were seeing 288p resolution. Testing on Fast.com frequently resulting in speeds around 1.5-2.4 Mbps - indicating a harder throttle to video service.
The mobile hotspot feature works, but we are not seeing the 1 device limitation from our iPhone - as we have been able to connect multiple devices at a time.
Use in Other Devices
Does the SIM card work in other devices?
We did try swapping the Visible SIM into the 8800L hotspot, and the 8800L showed no service with the SIM card. We also tried it multiple cellular embedded routers - this plan is meant for the smartphone models supported by Visible.
We tried putting the SIM into another iPhone that did not have the Visible App installed, and it worked fine.
For those wanting to get around the 1 device limitation, you can tether your smartphone to a router via USB or Wi-Fi (with a router that supports this) and still be within terms of service.
Customer Service Frustrations
We've had to contact customer service multiple times in setting up this plan and then afterward, and while chat is readily accessible and reps friendly, they seem to have limited ability to help. That they could give us no feedback as to why our original order was in limbo was frustrating.
After receiving the SIM card, we noticed a number of phone calls (from a variety of numbers) coming through on the number assigned. We asked Visible if they could either change our number or block calls. They were unable to do so. The only solution they offered was to cancel our current account with no refund and activate a new line of service.
So do be aware that if you end up with a new phone number and it's been active before - this could be a problem.
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You can purchase a device directly from Visible, or bring your own compatible device.
Visible offers promo codes for a discount off the first month of service:
Join Our Party!
Mobile Internet Resource Center's founders keep a Visible phone line in service active for continued testing. We're including their Party Pay link and referral code here. Please don't feel obligated to use these, but using our referral code will help us keep our costs down to keep our plan in active operation.
You're also welcome to join our party if you don't have one of your own - you'll automatically get the $25/month pricing from the start.
Party Pay link: https://www.visible.com/p/Technomadia
Referral code: tG8RD
Want to join a different Party? There's a Subreddit created just for posting and/or finding open parties.
Shopping for Cellular Data Plans
Finding the right plans for your needs is no easy task - quite simply mobile travelers using cellular data as their primary way online is not how most carriers have designed their plans. Many of us want plans that provide copious amounts of data.
Understanding the different plan terms (like network management, throttling, hotspot data, video resolution) is key to determining if a plan will meet your needs or not. You also need plans that are suitable for use in the device you want to use them in - such as smartphone, mobile hotspot device or cellular embedded router.
To learn more about shopping for dataplans, check out these key guides:
As heavily as the carriers push their "Unlimited' data plans - you'll quickly discover that most have limits. Here's a video going over what you need to know about unlimited plans, including 3rd party resellers plans that you might find on the internet:
But a data plan alone will not keep you online - it's only one part of the equation. You also need the right gear and signal enhancing strategy.
For more education on assembling a cellular centric mobile internet setup, head on over to our collection of guides: