AT&T is once again increasing prices on older wireless plans. AT&T published the details in new support articles, with the price increases going into effect in April 2026.
First up, retired unlimited plans will increase by $10/month for single-line accounts or $20/month total for multi-line accounts. This is a per-account increase, not per-line.
Additionally, older Unlimited Your Way smartphone lines will increase by $5/month per line. Affected lines are those active before July 24, 2025.
AT&T is also raising prices on legacy Mobile Share plans by $5/month for plans under 6GB and $10/month for plans with 6GB or more.
Affected customers do get a little something in return on some plans, with AT&T adding 20GB of hotspot data to older, retired unlimited smartphone lines and 10GB more to Unlimited Your Way lines.
T-Mobile, meanwhile, is reportedly extending its $35 device connection charge to phones and devices purchased directly from Apple, closing off one way customers had avoided the charge.
Customers have been able to purchase directly from Apple and still get T-Mobile promotions, receive an unlocked phone, and avoid the $35 fee, but the fee will now be applied. The fee started appearing in carts for online orders on March 17th, but will reportedly not be actually charged to customers until March 27th.
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Key Mobile Internet Related Considerations:
- AT&T has posted three new notices covering April 2026 price increases on several legacy consumer plans.
- The increases affect retired unlimited plans, older Unlimited Your Way lines, and Mobile Share plans, with some plans receiving additional hotspot data as compensation.
- T-Mobile will charge its $35 device connection fee for devices purchased directly from Apple starting March 27th.
For more information:
- AT&T Legacy Unlimited Plan Price Increase Support Article
- AT&T Legacy Unlimited Your Way Price Increase Support Article
- AT&T Legacy Mobile Share Plan Price Increase Support Article
- The Mobile Report on T-Mobile $35 Apple Fee
Related Content at the Mobile Internet Resource Center:
- Guide: Ways To Get Online - Mobile Hotspot, Smartphone, Tablet or Router?
- Guide: Smartphone Selection Tips
- Guide: Top Pick Data Plans
- Guide: Which Carrier Is Best For Mobile Internet?
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